ALL CASE FILES
// DOSSIER NO. 01•Luxury Skincare & Cosmetics

LUMIÈRE

BEAUTY FOR A BRIGHTER YOU

TIMELINE: 6 Months Campaign
YEAR: 2025
SERVICES: Brand Strategy, Paid Advertising, Content & Creative, Web Development
+320%
ORGANIC TRAFFIC
3.8x
REVENUE GROWTH
4.2x
BLENDED ROAS
-45%
CUSTOMER ACQUISITION COST
LUMIÈRE
01 THE CHALLENGE

Overcoming Algorithmic Resistance

Lumière was caught in a saturated luxury beauty landscape with rising customer acquisition costs and low organic brand recall.

02 THE INSIGHT

Uncovering Consumer Friction

Modern skincare consumers reject sterile medical claims; they gravitate toward tactile elegance, authentic ingredient transparency, and bespoke digital rituals.

03 THE STRATEGY

Engineering Distinctive Advantage

We redesigned the digital commerce flagship with editorial pacing, launched hyper-targeted creative video assets, and engineered a multi-tiered organic search cluster around clean skincare routines.

04 THE EXECUTION

Flawless Multichannel Deployment

Delivered a headless Next.js storefront, 40+ high-production motion advertisements, and comprehensive influencer seed programs.

“Trinet transformed Lumière from just another skincare label into a cult lifestyle brand. Their combination of art direction and performance numbers is unmatched.”

Nabila Hossain
Founder & Creative Director, Lumière
// NEXT EXPERIMENT

Velora

FASHION FOR WHAT'S NEXT

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